Boosting Conversions for Grab Clean & Fix

Have you ever tried filling out a form and given up halfway? Yeah, we’ve all been there. That’s why I worked on a project for Grab Clean & Fix to make their Cleaning & Disinfectant order form easier and more inviting to use. Let me tell you how we’re making this happen with a fresh new design and an A/B test to back it up.

The Goal: More Orders, Less Friction

The task was simple: redesign the Cleaning & Disinfectant form to make it more user-friendly and see if it boosts the conversion rate. If the new design works, we’ll apply the same approach to other categories.

Understanding the Current Issues

Before jumping into design, I looked at the existing form. What was tripping users up? Was it the layout, the wording, or something else? This step helped me pinpoint areas for improvement.

Creating the New Form

I focused on making the form shorter and more intuitive. I used clean visuals, clear labels, and hints to guide users through each step without overloading them.

The Challenges

• Too Many Steps

  The old form felt a bit overwhelming. I cut down unnecessary steps and grouped similar information together to keep it focused.

  
  

• Making It Trustworthy

  Users need to feel confident when ordering services online. I added descriptions for each service preference, transparency on the duration of the work and pricing, as well as a gender preference option for service provider

  
  

• Encouraging Faster Decisions

  To help users decide quickly and confidently, I added clear descriptions for each service option. For example, users can easily see if cleaning equipment is provided or not, helping them choose what suits their needs. I also made the pricing and duration transparent to remove any guesswork, and I included optional preferences like gender selection for service providers, ensuring a tailored and seamless booking experience.

What’s Next?

We’re rolling out this new design as part of an A/B test, comparing it with the old form. If it boosts conversions like we hope, we’ll expand the redesign to other categories on Grab Clean & Fix. This project is exciting because it’s not just about good design—it’s about solving real problems and making life easier for users. I can’t wait to see the results!